Mouse Click Not Working On Macbook Pro Retina 15"

I started my MBP Retina tonight, and it started exhibiting some bizarre behavior - basically the mouse would move but the click on both the trackpad and Apple Bluetooth would not register. Using keyboard shortcuts, I tried rebooting the unit to no avail. Only when I reset the system management controller (SMC) was the situation resolved.

For my Intel-based Macbook the directions are as follows:

Note: Portable computers that have a battery you should not remove on your own include MacBook Pro (Early 2009) and later, all models of MacBook Air, and MacBook (Late 2009).
Shut down the computer.

1. Plug in the MagSafe power adapter to a power source, connecting it to the Mac if its not already connected.
2. On the built-in keyboard, press the (left side) Shift-Control-Option keys and the power button at the same time.
3. Release all the keys and the power button at the same time.
4. Press the power button to turn on the computer.

Note: The LED on the MagSafe power adapter may change states or temporarily turn off when you reset the SMC.

If you have a different MacBook, more information can be found here: http://support.apple.com/kb/ht3964

If resetting the SMC does not work, you may want to try resetting the PRAM. Below are the directions:
  1. Shut down your Mac.
  2. Locate the following keys on the keyboard: Command (⌘), Option, P, and R. You will need to hold these keys down simultaneously in step 4.
  3. Turn on the computer.
  4. Press and hold the Command-Option-P-R keys before the gray screen appears.
  5. Hold the keys down until the computer restarts and you hear the startup sound for the second time.
  6. Release the keys.
More information can be found here: http://support.apple.com/kb/HT1379

Flashback: Taco Bell Flies in 10,000 Tacos to Bethel, Alaska

As I thumbed through my last

issue of AdWeek

I was reminded of a tremendous stroke of marketing genius. In June of 2012, residents of

Bethel, Alaska

received a chain of emails announcing the opening of a Taco Bell. For some background,

Bethel

is located 400 miles from Anchorage, and is only accessible by air and water. Previously, its 6,000 residents would have to go to Anchorage if they wanted Taco Bell.

Unfortunately, It was a hoax, or even an "evil hoax" as

some called it

.

Shortly after the story went viral, the folks over at Taco Bell decided they wanted to do something about this: and they did.

The social/digital team over at Taco Bell and was quick to respond to the story. Their idea: Have 10,000 tacos airlifted in.

The strategy was a homerun, and people are still talking about it over a year later. I asked my wife if she remembered this story, and before I could finish, she finished my sentence for me and raved about it.

It's not everyday that you see a campaign with that kind of influence. L$

Here

is a video of the whole event.

YouTube playback issues? Freezing, No HD, Waiting.. the solution is free!

Tired of all of the playback issues with the post April 2013 YouTube? The solution is a free buffering application in the Chrome store. It is called SmartVideo for YouTube and you can download it from the Chrome Store

here

.

To use the application, navigate back to YouTube and hover your mouse over the video and you notice a menu will drop down from the video where you can configure some options. For total customization, click on Global Preferences in the lower right corner. Here are the preferences that I used: